Clik here to view.
Guest Blogging is Key to Doctor Online Reach
Looking for a proven way to spread the word beyond your medical practice website? Offer to write guest posts on other blogs. This gives you a way to connect with people far beyond your current...
View ArticleClik here to view.
Blogging Doctors Should Repurpose Content, not Reinvent the Wheel
After a full day of procedures and consultations, do you really want to sit down and write a blog post or press release about cosmetic surgery? Probably not but the fact remains that providing timely...
View ArticleClik here to view.
For Doctors, Social Sharing and Site-based Content May Trump Search
Search engines, social media and blog posts, oh my. Given the plethora of platforms and channels that constitute the digital universe, it’s not surprising that some doctors find Internet marketing...
View ArticleClik here to view.
Doctors Who Create Great Content Reap Multiple Benefits
Lisa Reath David B. Reath, M.D. If you’ve been reading this blog for a while, you’ve probably heard us say that producing the kind of content aesthetic consumers are looking for...
View ArticleClik here to view.
4 Ways Your Website Analytics Can Augment Your Marketing Efforts
Mention website analytics to many doctors and you can almost see their eyes glaze over. Visitor flows, bounce rates, multi-channel funnels — to the uninitiated, the parameters that give Google...
View ArticleClik here to view.
Claim your Google+ Profile for Increased Credibility and Better Search Rank
If you’re a socially savvy doctor, you probably already have a Facebook page and, perhaps, a Twitter feed or some photos up on Pinterest. Claimed your Google+ profile yet? If not, you should. Although...
View ArticleClik here to view.
Posting for Profit: 7 Benefits of Doctor Blogging
As an adjunct professor, pediatric ENT surgeon and CEO and chief medical officer of Annica Media, Russell Faust would seem to have his hands full, a jam-packed schedule and plenty of reasons not to...
View ArticleClik here to view.
Infographic Friday: Save Time and Strengthen Your Presence by Curating Content
Every two days we now create as much information as we did from the dawn of civilization up until 2003. — Eric Schmidt, Executive Chairman of Google That, to put it mildly, is a whole heckuva lot...
View ArticleClik here to view.
5 Tips to Make Good Content Go Further
To hear some “experts” tell it, the key to connecting with today’s aesthetic consumer is to crank out content like there’s no tomorrow. Needless to say, the people giving it clearly didn’t spend...
View ArticleClik here to view.
Infographic Friday: Can Blogging Really Boost Your Business?
To blog or not to blog, that is the question. Let’s face it, between generating ideas, committing them to paper (or digital alternative) and making sure they’re reader-ready, producing blog posts is...
View ArticleClik here to view.
SEO for Doctors: Is Your Strategy DOA or Designed to Thrive?
S E O Seldom have three little letters caused so much confusion and consternation — or provided so much income to the legions of marketers who promote their prowess in dissecting its algorithmic...
View ArticleContent Marketing III: Joan Rivers, Legal Weed and the Art of Aesthetic...
Ice-bucket challenges, legalized marijuana and last week’s death of Joan Rivers — what do they have in common or, for that matter, with marketing cosmetic surgery? (Yes, Rivers was a big fan of...
View ArticleContent Marketing IV: Sometimes Long and Deep Trumps Short and Sweet
Six-second Vine videos, 140-character tweets and listicles that substitute snark and attitude for substance and useful information. Sometimes it seems like the Internet was expressly designed to cater...
View ArticleClik here to view.
Infographic Friday: Quick Tips for Supercharging your SERP Status (Content...
It is probably the ultimate conundrum of the Internet as we know it: With the rise of blogs, social media, smartphones and DIY video, we are in danger of drowning in digital content. Yet, at the very...
View Article3 Steps to Successful Content Curation (Content Marketing VI)
Direct mail is a fast-track to the recycle bin, the Yellow Pages work better as a doorstop and Internet users are essentially blind to banner ads. If you want to reach today’s aesthetic consumer —...
View ArticleClik here to view.
Infographic Friday: Doctors Who Blog Can Reap Big-time Benefits
Call it the curse of the blinking cursor: After a long day of surgeries, consults and practice management, you could be forgiven for deciding that you have neither the time nor inclination to confront...
View Article5 Ways to Generate More Traffic on Your Practice Website, Part II
As a busy aesthetic professional, you probably have neither the time nor the inclination to delve deeply into the technical factors that influence how well your practice website ranks when people are...
View ArticleMarketing to Millennials: A Fresh Approach for Younger Patients
The times, demographically speaking at least, they are changin’. In fact, according to figures from the U.S. Census Bureau, Millennials will overtake Baby Boomers as the largest age group in the...
View ArticleClik here to view.
Low Brand Awareness for Aesthetic Products Presents a Challenge — and...
Brand awareness. According to Wikipedia, it’s the extent to which a brand is recognized by potential customers and is correctly associated with a particular product. For companies like Lego or L’Oreal...
View ArticleClik here to view.
Infographic Friday: Looking for a Recipe for Great Content Marketing? Think...
With Thanksgiving less than a week away, it’s safe to say that most people are probably thinking more about eating turkey than consuming content. But that’s no reason to let your content marketing...
View Article
